I love beautiful things. I mean all of them. I love anything visually striking. It can be a photo, a painting, a splash of color on a wall, or a bright red lip on a confident woman — I love visual moments that shake me at the core.
To me “visual moments” are at the center of everything really meaningful on the web. We could talk all day and share the hell out of the words — but nothing stretches as far as a photo…a visual moment we can all relate to on some primal level.
So the other day when I saw Shutterstock released Spectrum, its new Labs tool that allows you to search their photo archives by color, I all but jumped out of my chair. Well done Shutterstock, well done.
For years I’ve used Shutterstock to discover beautiful photos for presentations, backdrops, cover shots, and more. I have lost hours of my life to that site. They have done some good things over the years — improved their drop down suggestions, improved the customer feedback capabilities and allowed me to suggest alternatives. I’ve thought many times — “they are really nailing this photo search experience.”
Then they jumped on up there and introduced color based search. #yesssss
Why Is This Such a Big Deal?
I truly believe we’ve seen a shift over the past 18 months. Social platforms are investing more in the visual experience then ever before. From the expansion of our Twitter backgrounds, to the increasing of our Google + cover shots, to the rise of sites like Pinterest — the big players know that we want more room to visually represent ourselves.
I believe this shift in empowering us to better visualize who we are and what we love is leading to a fundamental shift in how we are looking for information on the web. It won’t be just a search or even a discovery – consumers and users are turning to the web to simply be inspired. Continue reading →