Resume

Read recommendations from past colleagues & clients, here.

Seattle, WA 310.351.1053

Joanna.lord@gmail.com

www.twitter.com/joannalord

Experience Feb 2010 – Current
SEOmoz.org
Seattle, WA
Director of Acquisition Marketing
http://www.SEOmoz.org

Manages paid search marketing, affiliate marketing, Facebook advertising, Retargeting, Display advertising, and Twitter advertising for the top SEO software provider on the web.

I also handle all landing page creation & optimization. Constantly tweaking and testing to help us maximize efforts and spend for the best possible return.

In addition to my daily management of the above channels, I serve as the analytics resource for the marketing team, helping us refine our data driven culture and make more calculated marketing moves.

Jan 2009  – Current
Independent
Paid Search Strategist & Speaker

I’ve spend the last two and half years taken on clients in a variety of industries and helping them reorganize, better structure, and grow their paid search marketing efforts.

I’ve handled everything from small site audits, to large enterprise level management strategies, and everything in between. My strengths lie in account structure and audits, campaign strategy packets, landing page optimization and quality score improvement.

Nov 2008 – Feb 2010
YourJobStop.com
Seattle, WA
Co-Founder & CMO

www.YourJobStop.com

In charge of all online marketing—paid, organic & all social media initiatives

Online brand management, growing social communities, user feedbackAll content creation—all blogging responsibility, resource guides, promotional material

Experienced in a variety of social platforms (Twitter, Facebook, YouTube, Digg, Reddit, etc) as well as a number of second-tier social platforms such as smaller niche communities, user forums, etc.

February 2007 – Nov 2008
VirtualTourist.com/TripAdvisor.com
Los Angeles, CA
SEM Senior Strategist

www.virtualtourist.com/www.onetime.com

In charge of all paid traffic generation—PPC across Google, Yahoo, MSN

Monitored traffic and brand mentions on social media platforms

Worked with product team to optimize user experience and site viral marketing capacity

Google Adwords, Yahoo Panama, Microsoft AdCenter, forum, community outreach platforms

February 2006- February 2007
FitFuel.com
Los Angeles, CA
Online Marketing Specialist

www.FitFuel.com

Online marketing strategy & optimization

Community outreach/customer service

Product management–site development/site design creation

Skills Technical Skills

Proficient in most social media channels: Twitter, Facebook, LinkedIn, Reddit, Digg, StumbleUpon, YouTube

Expert in Google Adwords, Yahoo’s Panama, MSN Adcenter, Google Analytics, Website Optimizer

Advanced knowledge of Excel, PowerPoint, etc.

Examples Past Work & Where You Can Find Me Online

www.YourJobStop.com/blog

www.linkedin.com/in/joannalord

www.twitter.com/joannalord

www.socialmedia.biz

Education 2004-2007
Pepperdine University
Malibu, CA

Degree: M.A., Persuasion & Online Media

2000-2004
Saint Michael’s College
Burlington, Vermont
Degree: B.A., Journalism & Online Media