Resume
Read recommendations from past colleagues & clients, here.
| Seattle, WA | 310.351.1053
Joanna.lord@gmail.com |
| Experience | Feb 2010 – Current SEOmoz.org Seattle, WA Director of Acquisition Marketing http://www.SEOmoz.org Manages paid search marketing, affiliate marketing, Facebook advertising, Retargeting, Display advertising, and Twitter advertising for the top SEO software provider on the web. I also handle all landing page creation & optimization. Constantly tweaking and testing to help us maximize efforts and spend for the best possible return. In addition to my daily management of the above channels, I serve as the analytics resource for the marketing team, helping us refine our data driven culture and make more calculated marketing moves. |
| Jan 2009 – Current Independent Paid Search Strategist & Speaker I’ve spend the last two and half years taken on clients in a variety of industries and helping them reorganize, better structure, and grow their paid search marketing efforts. I’ve handled everything from small site audits, to large enterprise level management strategies, and everything in between. My strengths lie in account structure and audits, campaign strategy packets, landing page optimization and quality score improvement. |
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| Nov 2008 – Feb 2010 YourJobStop.com Seattle, WA Co-Founder & CMO www.YourJobStop.com In charge of all online marketing—paid, organic & all social media initiatives Online brand management, growing social communities, user feedbackAll content creation—all blogging responsibility, resource guides, promotional material Experienced in a variety of social platforms (Twitter, Facebook, YouTube, Digg, Reddit, etc) as well as a number of second-tier social platforms such as smaller niche communities, user forums, etc. |
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| February 2007 – Nov 2008 VirtualTourist.com/TripAdvisor.com Los Angeles, CA SEM Senior Strategist www.virtualtourist.com/www.onetime.com In charge of all paid traffic generation—PPC across Google, Yahoo, MSN Monitored traffic and brand mentions on social media platforms Worked with product team to optimize user experience and site viral marketing capacity Google Adwords, Yahoo Panama, Microsoft AdCenter, forum, community outreach platforms |
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| February 2006- February 2007 FitFuel.com Los Angeles, CA Online Marketing Specialist Online marketing strategy & optimization Community outreach/customer service Product management–site development/site design creation |
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| Skills | Technical Skills
Proficient in most social media channels: Twitter, Facebook, LinkedIn, Reddit, Digg, StumbleUpon, YouTube Expert in Google Adwords, Yahoo’s Panama, MSN Adcenter, Google Analytics, Website Optimizer Advanced knowledge of Excel, PowerPoint, etc. |
| Examples | Past Work & Where You Can Find Me Online |
| Education | 2004-2007 Pepperdine University Malibu, CA Degree: M.A., Persuasion & Online Media 2000-2004 |
