Moving on from Porch

First off I want to thank all of you crazy cats for your texts, messages, GIFs, and virtual love. It’s been quite the week. Hell, it’s been a crazy few months.

For those that haven’t heard, I’ve recently left Porch. This past week they announced a shift in strategy which, over the course of the past few months, made it clear it was time for me to move on. I have a great post brewing in my fingers around the “responsibility of putting yourself on the layoff list,” which I ultimately did,  but for now let me just say a few things as the dust settles on this crazy week…

Porch has been a fast and furious ride. I learned so much there, some of it was what not to do, but most of it was “on the front lines, get in the trenches, hard as hell, dig in your heels” type work, and I am thankful for it. I am proud of the marketing organization I lead and the marketing we did. I am proud of the team I built, and only wish I could have been there for them this week. This team, and the extended 80 or so Porchies that were laid off, poured their heart into a company with a lot to offer this world. I am excited to see where they all go next, and only hope I get to work alongside many of them in the future.

It has also been a hard ride. We don’t talk enough about the hard in startups. But it’s there. Building the right product, organizing the right way, leaning in at the right time, pausing in others. Startups are hard. And I don’t think there is an honest entrepreneur out there that would say otherwise. All we can do is make the best decision through a blend of instinct and data, be kind as we make them, and do better the next day.

I am excited to see what Porch does with their recent technology acquisition and the recent talent they’ve added to the team. There are so many great people at Porch. I wish them the best of luck as they roll into this next year.

Many of you have asked me what’s next. First and foremost, I’ll be taking a little while off. I am fortunate to have the chance to pause, reflect, and really choose the next adventure with intention. It’s been over 7 startups, 100+ speaking gigs, tens of thousands of miles traveled and 12+ years of marketing since I’ve done that. It’s well overdue. I am excited to talk to the movers and shakers out there, both in Seattle and outside of it, to see what everyone’s been up to this past year and a half. I’ll also be sneaking in some time back home to Vermont because I have two cute nephews that I am dying to spend some time with. Cody & Easton – see you soon!

In the meantime, if you want to grab coffee, do a mid-day yoga class (they actually have these! I’ve always wanted to go!) or just talk startup lessons and life – let’s do it.


  • Lindsay Henry

    If you’re in the Northeast visiting family, you always have a place to stay if you want to come down to visit Boston. Xo

  • George Bounacos

    Congratulations on being centered. Best wishes for the next chapter!

  • JD Lasica

    Joanna, I’m grateful that you took out some time for us during the last few tumultuous weeks! You’re a superstar so any startup (I hope you’ll stay in startupland) would be lucky to have you (and if you’re interested in Cruiseable, let’s talk!). Get some R&R and do some fun stuff!

  • Andy Sack

    well said. I’ll do both a mid day yoga and a coffee

  • mikeytee

    Tough news to read but excited to see what you’ll be up to moving forward. Let’s grab a couple iced americanos soon!

  • robchristianson

    Looking at it as an opportunity to come, congratulations! I’m kinda sad, but then I don’t even work at Porch, so whatever the future holds, I’m sure you will rock it as you always do! I hear there’s a VP slot open at a certain digital automotive retailer… ;)

    Talk to you later, my friend!

  • Rathna Sharad

    Yes – coffee and yoga!

  • Brian Honigman

    Congrats Joanna! Enjoy your time off. :)

  • robdwoods

    I know how hard you work! Enjoy the time off. I know that another amazing opportunity will come your way when the time is right!

  • Jacqui Adams

    Thanks for writing this Miss Jo. Made me misty all over again! I learned so much while at Porch working with you, and I’m so excited to see what’s next for both of us. I’ll see you at mid day yoga, ’cause I’m totally doing that too!! :)

  • Michael Murray

    Makes me sad and happy, at the same time. I’ll buy the coffee.

  • Bill Scully

    Good Luck and enjoy your new journey.

  • Sandy Grason

    Let me know if you’re in Boulder- I’ll buy the cocktails. ❤️