Who I Am:
A marketing executive. A leader. A businesswoman. Brand builder. Creative. Writer. I am someone who wants to have a beautiful impact.
“Whatever you can do or dream you can,
Boldness has genius, power and magic in it.
Begin it now.”
For over 25 years I’ve carried around a post-it with that quote on it. Hell, I got a tattoo of it so I couldn’t forget. “Dreaming big, being bold, and starting now” – these are the things that make me tick.
What I Believe:
I believe in shaking it up, taking the riskier move, and empowering everyone around me to be their best selves. I believe in heads down, hands on, progress. I believe in building beautiful brands that leave an impact, and I believe in surrounding yourself with people that are smarter than you. I also believe there is no better time to be wandering the web than right now.
And lastly I believe that my best ideas and my craziest gambles are still ahead of me, and I couldn’t be more stoked to chase them down.
What I Don’t Believe:
I don’t believe in start-up failure (although I’ve had one) because every lesson has a cost. I don’t believe in waking up in the hopes of a big exit or committing to work for anyone who does. I don’t think you can care too much, and I don’t think that anyone can take your ambition away without your consent.
And lastly, I don’t believe in decaf coffee…that stuff scares the hell out of me.
What I Do:
My professional experience spans six passionate startups, a few years of independent consulting, and two years of entrepreneurship where I founded and ran my own company. What does all of this add up to? A lot of late nights, years of surrounding myself with true innovators, and a whole lot of fun.
After completing a B.A. in Online Journalism & Media, I went on to complete my M.A. in Communication and Persuasive Media. It was these research-intensive years that motivated me to build things, analyze everything, and push the limits of conventional thinking.
I have 12+ years of digital marketing experience in which I have touched almost every channel in some capacity – acquisition, retention, paid, inbound, PR, social media, community, CRO, analytics, content development, marketing communications, and more. Previously I was VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and professionals. Prior to that, I was CMO of BigDoor, a loyalty software provider to top brands like Starbucks, CBS and the NFL. Before that, I was VP of Growth Marketing at Moz, an inbound analytics software company and digital marketing pioneer.
I am also a global keynote speaker, tech advisor, and mentor. Some conferences I’ve spoken at include: SXSW 13/14/15, The Conference Sweden, CTA Conference, Web Summit DublinSydney eRetailer, Dreamforce, DomainFest, Rainmaker Conference, Traction Conference, MozCon 13/14, SMX East, SMX West, SMX Advanced, Growth Marketing Conference, Zenith Conference, Pubcon Vegas, Pubcon South, SEMpdx 12/13/14/15, Seattle Interactive Conference 14/15, SearchExchange, EdSocialMedia, Gasparilla Conference, Confluence Conference, Mobile Growth Hacking Conference, Inman NYC, Affiliate Summit and many more.
I’m also a contributor to Entrepreneur.com and MarketingLand.com where I write about marketing leadership, the intersection of marketing and technology and the future of digital marketing.
See my full LI profile here.